Business Plan

Keep it Legal!

Being legally secured and insured is a must for running any business either small, big, private, public, etc. no matter in what type of industry. Nowadays, company owners have to be extra careful with their contracts and insurance. Having the access and knowledge to a vast amount of legal information, people are doing anything and everything to keep themselves out of any legal situation. The event planning industry is no exception; numerous lawsuits and legal situations occur everyday in this area of the entertainment world.

Having the vision to create a corporate specialized event planning company in Puerto Rico, entails a lot of paperwork and most importantly, making sure my insurance is up-to-date and that I am covered from any possible liability. Nevertheless, nothing is certain and things happen.

For example, in 2010 an adult entertainment convention company sued Secaucus’s former mayor, Dennis Elwell and the Meadowlands Expo Center, over being forced to move a 2008 tradeshow from the town to Edison just days before the event. The company sued to regain its $32,500 deposit and an unstipulated amount for their losses for moving the 3-day show to another location. The situation began when Secaucus filed a lawsuit to ban the trade show from the town, citing violations of municipal and state ordinances on alcohol and proximity to a day-care center. The event company representatives say in the lawsuit that everything about the event was approved, and claim that the convention center officials later denied knowing details of the trade show. Situations like these can be avoided with more detailed and more specific contracts.

Other examples include a case where an event planner in Atlanta settled an out-of-court agreement with the Academy of Motion Picture Arts and Sciences over the use of a gold statue, which according to the academy infringed on the copyrighted “Oscar” statuettes. Another example is a lawsuit by MGM’s Grand Hotel in Vegas filed against a New York based event planning company for not paying what they owe for a charity event hosted at the hotel in 2007. Both situations can be avoided taking the necessary legal measures and precautions.

Legal situations can be avoided in most cases. Attorneys recommend party planners to always have a lawyer, “especially one that practices intellectual property law” and when in doubt make sure you discuss and clarify any legal matter with them. So, party planners take notes and make sure you protect yourself and your business. Legal information is accessible, so there are no excuses. Good luck and keep it legal.

Reference:
http://www.nj.com/hudson/index.ssf/2010/09/secaucus_hartz_mountain_sued_o.html
http://specialevents.com/news/planner-threatened-with-lawsuit-over-oscar-style-decor/
http://www.lvrj.com/business/22803794.html
http://www.translucid.ca/site/2010/12/03/when-events-go-wrong-what-do-you-do/
http://www.mindingthecampus.com/originals/2011/02/how_the_law_schools_went_astra.html

BlackBerry Playbook Media Sync

We get an exclusive look at the BlackBerry PlayBook and it’s Media Sync feature. The most important take-away here is that the PlayBook can multi-task and continue to function while it syncs music, photos, videos, etc.

Source: Exclusive: BlackBerry Playbook Media Sync and multi-task demo.

Trade-Shows Go Green…

In today’s society going green is in. Of course the event planning / convention / conference industry is no exception. New ways of creating exhibitions have been developed in order to save money and support the new trend of becoming environmentally conscious.

These green exhibits, also known as sustainable exhibit booths, should minimize the environmental impact. Depending on the size of the trade show or convention, these new modern booths can be made either small or large. However, it all depends on the needs of the organization that will be purchasing and utilizing the booth. Today, many are focusing on making sure that their exhibits and booths are sustainable and ultimately result in a lower potential waste. Creating an environmentally-friendly atmosphere and look. The key of creating a sustainable exhibit relies mainly on the materials used in the production process. Incorporating elements like Swiss wood (a renewable resource and net remover of carbon dioxide from the atmosphere), low energy lighting, using recycled paper as materials, and organic foods and beverages. Practicality is the main focus of this new trend.

Places like Switzerland have already incorporated this new environmentally friendly trend in numerous conventions and trade shows. In 2010, the Switzerland Convention and Incentive Bureau (SCIB) received the IMEX 2010 Green Exhibitor Award due to their sustainable exhibits. In addition, companies like Evo Exhibits and Skyline Exhibits, create top-of-the line eco friendly trade show displays, exhibits, and booths. Skyline Exhibits, located in Minnesota, USA, have created a 2-facet method of creating sustainable exhibits.

“Skyline contributes to environmental sustainability in two ways: By providing lighter weight, modular exhibits that have smaller environmental impact than traditional custom exhibits, and by minimizing the impact on the environment from our manufacturing operations.

These two facets -- lightweight modular exhibits, and more environmentally friendly manufacturing, can be viewed through the lens of Reduce, Reuse, Recycle.”

As you can see new trends and new ideas are being incorporated in the event planning industry. Helping the environment concerns us all, and what better way than helping with little details like this. This is not only a great way to be environmentally conscious but it is a great way to develop a poritive corporate image and PR, sending the message that you do care. Event planners and organizers should be applying new trends like this for their green conscious clients. I am sure ideas like this will make them very happy and pleased. Remember, keeping an open conscious about the world and trying to become more conservative is the way to save money.

On the following video you can see how a sustainable exhibit can look like and what materials are used. Video by Evo Exhibits, another green display production company.