If you did as the last post suggested and wrote a little about your business ideas, customers and goals then you can skip the below template. If you didn't use this little template and fill in the blanks.
Within the next ___years grow (company name) ___________ into a business with £ ______ worth of annual sales.
We will primarily operate in ______________
providing (describe products/services)_____________________________________
to (describe target customer and ideal client)_________________________ In the next year I aim to be
within the next three years I aim to be
Using this simple but powerful statements gives you a clear and concise vision with which to start your business plan. You can keep looking back and referring to it as you build the plan, allowing you to keep focused on what you want your business to achieve. It will help keep your plan lean and targeted.
If you have multiple markets and or products you may want to write something similar for each niche.
Believe it or not by writing the above you have already wrote your vision statement as it focuses on the what's of your business, it describes your idealized perception of what your business will look like under ideal conditions, the key components are:
- Name of planned business venture
- The products/services you plan to provide
- The target markets you intend to serve
- Top level Goals
This doesn't tell you how you are going to get to your goals, but it does set the direction of your business planning so it is important to get it right.
Leave a comment with any questions and i'll get back to you.
In the next post you may expect me to discuss the executive summary, as that comes at the front of your business plan, but it needs to be reflective of the overall plan so we will tackle that last. We will look at the your business, it's products and services.