We have discussed in previous posts the importance of incorporating all the different social media platforms available in order to attract more people to your events, conventions, trade-shows and even your company profile. (For more information on the importance of integrating social media to your campaign click here) However, there are even more ways that social media can help you bring more traffic to your website, blog or page. Featuring contests, competitions and/or coupons can help bring more traffic to your page, resulting maybe in more sales, more downloads or more clientele.
A recent example of this new technique is the American sporting goods store, Callaway. Famous for their golf equipment and goods, Callaway has become one of the biggest brands in the sports industry. With artist endorsements and sponsorships, Callaway has been able to appeal to a younger audience and attract people to their brand.
In order to enter the contest you must like their page first in Facebook. This guarantees a member in their Facebook page, giving the company access to your profile, likes and dislikes, and most importantly your information where more contests, equipment, and news can be distribute in mass quantities.
As you can see very well known brands are incorporating contests and/or competitions to their marketing campaigns. The mix of utilizing social media and attractive techniques like the contests can benefit you in many ways; bringing you more traffic to your site, more followers, and customer data. All of these points can be used as evidence of a successful marketing campaign.
Incorporating these types of techniques in the event planning industry can be easy and very entertaining to your clients or customers. For example, if you are participating in a trade-show doing a contest or a giveaway can bring more people to your booth. The contest can require people giving you their information, which you can later use as data for emails or newsletters.
Remember to be creative and unique this is the only way your company, business or corporation can be successful. Using everything the Internet has to offer can benefit you no matter in what industry you are, make sure you integrate social media to your marketing plan in order to achieve your marketing goals. Resources:
Information
-http://www.slideshare.net/socialmediaanswers/integrating-social-media-into-your-marketing-campaign
-http://www.callawaygolf.com/Global/en-US.html
-https://www.facebook.com/Callaway?ref=ts&sk=app_111452482273231
Pictures
-http://www.tributemedia.com/blog/kelsey-bates/nows-time-be-unique
-http://www.penn-olson.com/2010/01/27/top-10-social-media-countries/
-http://hookgolfswing.com/golf-gear-and-reviews/top-golf-club-makers.html