What's Next For The Mobile Industry?

Metrico Wireless Inc., a leading provider of mobile device performance information and solutions, just unveiled one of the most comprehensive evaluations yet of the end user experience offered by the Verizon Wireless and AT&T Wireless versions of the iPhone 4.

How did they stack up? It depends on how the customer is using the device. For instance, the AT&T iPhone experienced double the mean data download speed of the Verizon iPhone, but the mean load time for an average Web page was about the same on both devices.

In addition, the findings showed that when the iPhone is mobile, the AT&T iPhone successfully completed around 10 percent more data download sessions than the Verizon iPhone. The results were opposite when the iPhones were stationary; the Verizon iPhone was more consistent uploading data when stationary in comparison to the AT&T iPhone, with a 10 percent better success rate.

The iPhone 4 is the latest of more than 80 smartphones evaluated to date as part of Metrico’s unique Smartphone Mobile Experience (M.E.) evaluation program. “The mobile industry is competing on performance, and anecdotal performance information isn’t good enough to drive management and marketing decisions,” said Richard McNally, VP, Information Products, Metrico Wireless. Source: The Mobile Industry is Competing on Performance.