Space heater is a one of most important tools to endure coldness in winter. A space heater is a self contained device for heating an enclosed area. Space heating is generally employed to warm a small room in the house, and is usually held in contrast with central heating, which warms many connected spaces at once. The reason people choose space heater is because the cost of space heater is lower than the central heating. Space heater are usually portable or wall-mounted, and may use natural gas or propane as its energy source, but are most commonly powered by electric.
Space heater can be divided into two categories where one of them is that transfer their heat primarily by convection and another one is transfer the heat by radiation. The convection heaters, heating elements either warm the air directly or heat oil or another filler, which in turn transfers heat to the air. The example of convection heater is Big buddy heater. The air then warms the objects and people in the space. Convective heaters are suitable for providing constant, diffuse heat in well-insulated rooms. Oil heaters warm up slowly but do not reach dangerous surface temperatures while wire-element heaters that fan assisted can be reach desire temperature and can warm up the air more quickly. The example of radiation heater are Dimplex compact electric stove and Dimplex electric fireplace insert.
The Radiative heaters or halogen heaters usually comprise tungsten filaments in heat-resistant quartz envelopes, mounted in front of a metal reflector in a plastic case. They operate much like halogen light-bulbs, but radiate their energy primarily in the infrared spectrum. They convert up to 86% of their input power to radiant energy, losing the remainder to conductive and convective heat. The main advantage of radiative heaters is that the radiation they produce is absorbed directly by clothing and skin, without first heating the air in the space. This makes them suitable for warming people in poorly-insulated rooms, or even outdoors like a hall or garage.
The space heater that powered by electricity usually has ceramic or Nichrome heating elements, and may be fan-forced with a blower or a squirrel-cage fan to improve heat transfer. These often employ efficient heat pumps, which use reverse-cycle air conditioning to transfer heat to the inside from the outside. The other type of energy source is natural gas such as propane, butane, or liquefied petroleum gas. They may be convective or radiative, in the latter case by heating a matrix which then emits infra-red radiation. Gas heaters burn their fuel in air and produce carbon dioxide. In well-insulated rooms the oxygen concentration may drop and carbon monoxide may accumulate to toxic levels due to incomplete combustion. For this reason gas
heaters should be used only in rooms with adequate ventilation. But new technologies such as Big buddy heater and Portable Kerosene Heater have an ability to control the carbon monoxide level in the room.
As conclusion the space heater business should consider the type of space heater and its operating manual. This is important for the seller to suggest the most suitable space heater for their customer and provide the safety guide to operate the space heater. The knowledge from the seller will increase the customer trust and this will turn them into loyal customer. Beside that the basic technical skill about the space heater is really worth to help the customer if they have a problem with their
space heater.
Therefore I suggest 4 most compliance space heater:
Dimplex compact electric stove
Dimplex electric fireplace insert
Big buddy heater
Portable Kerosene Heater
Benchmarking: Avoid comparing yourself to the industry average.
Most organizations conduct employee surveys of various types either annually, every two years or sporadically. Some organizations use the data from the employee survey to affect real change that contributes to their ongoing success. There are organizations who like to focus on comparing their survey scores to the scores of other organizations and there are the organizations that do little with their survey results. The focus of this article is to discuss the middle group: those organizations that like to focus on and compare their employee survey scores against the average scores of all the organizations that are in a third party database.
Many surveying companies sell their services on the basis that they will be able to compare the scores of the one company against the average score of all of the organizations in their database. Comparing yourself to someone else is enticing. We have been exposed to comparative data from the first day we stepped inside a school. Throughout our primary and secondary education we were compared to the rest and typically this comparison was against the “class average”. We knew who the smartest and the dumbest kids were but it was the average that counted. Was I above or below the class average? That was important in terms of dealing with our own self esteem and dealing with our parents. This was not the case for all students. The parents of some students demanded top marks and that is exactly what those few students worked towards. They had to be the best. They had to have the top marks.
This was all very interesting but in the end it was irrelevant. When it came time to apply to university a new standard had to be reached. University entrance requirements varied but one thing was clear. Average marks were not good enough. In fact being above average in many instances was not good enough. University entrance requirements were demanding and one had to strive for a new and much higher standard than “average”. The profile or status of a university that you were interested in attending, determined the level of academic excellence you had to achieve.
It is puzzling to see how many organizations fall into the trap of placing a great deal of emphasis on comparing their surveys scores to a database that represents the average of a number of companies. These comparisons are sought not only for the overall scores of the employee survey, but for every question in the survey.
It would appear that a fundamental question needs to be asked by every organization-why are we conducting an employee survey in the first place and what are we going to do with the results.
From a strategic perspective it would seem reasonable to think that an organization would wish at the very least, to demonstrate that the survey is helping the organization to achieve their strategic goals. In other words, they are conducting the employee survey as a way of obtaining employee information that can be used to improve for example, workplace practices in order to lift their employees’ working experience. In turn this will lift the customer experience and profits.
However, if this or some other strategic purpose is not being fulfilled by the employee survey than the value of conducting the survey is questionable. One could argue that comparing oneself to other organizations is in fact a legitimate strategic objective. It is worth knowing how you compare to the best. How does your stock performance compare to the best in your business sector-not the average of all the companies in your business sector but only the best? How do your employee survey scores compare to the best in your business sector-not the average of all the businesses in the database but only the best?
Comparing oneself to the very best is legitimate especially if the best sets a benchmark that you adopt as your own. But to compare oneself to the average serves no useful purpose. If a senior management group knows that their scores are better than the average of all the companies in a database, strategically of what use is this information. Perhaps it may give them a sense of pride knowing that they are better than the average. But it may also lull them into a false sense of confidence. The question that should be top of mind is “are we really as good as we can be and are we really achieving a level of excellence that will sustain us over the long term.”
For example, employee turnover in the retail sector is fairly high. Most retailers take it for granted. Entec Corporation has been working with Gap Inc. Canada for several years. Gap offers excellent training programs especially for their associate managers and store managers. In 1999, Gap was routinely being raided by other retailers and their annual turnover rate for store managers was 39% and for associate managers it was 48%. This was costing Gap hundreds of thousands of dollars each year in recruiting and training. With over 200 stores and 10,000 employees across Canada, these costs were unacceptable. Entec Corporation was engaged by Gap to conduct an Organizational Health Survey. Gap acted upon the recommendations in the survey and was able to reduce manager turnover rates to 13% in one year.
But these lower turnover rates were accompanied by real business gains. For example, secret shopper scores increased by 5% after only eight months and sales in Canada over the last few years have improved to a level where the Canadian operation moved from being about in the middle to becoming one of the most profitable divisions in the world. The survey results were linked directly to the bottom line.
If Gap accepted “the trap of comparing themselves to the average” and accepted the conventional wisdom that “this is the average turnover rate in retail so we are OK”, they would not have saved thousands of dollars each year in training and recruiting. More importantly they would not have experienced the benefits that reduced turnover brought them; namely preserving human capital of highly trained managers that helped to grow Gap’s business. This last point is typically overlooked. The impact of a reduction in turnover of well trained employees to the bottom line of a company is considerably higher than the cost savings achieved from reducing recruiting and training.
Several points need to be considered when embarking on an employee survey:
1. Develop clear strategic objectives
2. Measure towards those objectives
3. Inform your employees of the survey scores
4. Follow up with positive implementation
5. If you must compare yourself to others, compare yourself only to the best
If this process is not followed the organization can expect:
1. Employee participation rates in the survey to be low (30% or lower)
2. Rising employee cynicism with the organization (why bother if the activity of completing an employee survey does not make a difference)
3. Employees become disengaged from the organization
4. The organization loses an opportunity to make significant strides in performance
Conclusion
The trap an organization falls into when they become focused on benchmarking themselves against others is that they lose sight of what is really important-what is it that we are doing well and where do we need to improve in order to create an even better organization than the one we already have. If you must compare yourself to others, compare yourself only to the best and do not get side tracked.
Many surveying companies sell their services on the basis that they will be able to compare the scores of the one company against the average score of all of the organizations in their database. Comparing yourself to someone else is enticing. We have been exposed to comparative data from the first day we stepped inside a school. Throughout our primary and secondary education we were compared to the rest and typically this comparison was against the “class average”. We knew who the smartest and the dumbest kids were but it was the average that counted. Was I above or below the class average? That was important in terms of dealing with our own self esteem and dealing with our parents. This was not the case for all students. The parents of some students demanded top marks and that is exactly what those few students worked towards. They had to be the best. They had to have the top marks.
This was all very interesting but in the end it was irrelevant. When it came time to apply to university a new standard had to be reached. University entrance requirements varied but one thing was clear. Average marks were not good enough. In fact being above average in many instances was not good enough. University entrance requirements were demanding and one had to strive for a new and much higher standard than “average”. The profile or status of a university that you were interested in attending, determined the level of academic excellence you had to achieve.
It is puzzling to see how many organizations fall into the trap of placing a great deal of emphasis on comparing their surveys scores to a database that represents the average of a number of companies. These comparisons are sought not only for the overall scores of the employee survey, but for every question in the survey.
It would appear that a fundamental question needs to be asked by every organization-why are we conducting an employee survey in the first place and what are we going to do with the results.
From a strategic perspective it would seem reasonable to think that an organization would wish at the very least, to demonstrate that the survey is helping the organization to achieve their strategic goals. In other words, they are conducting the employee survey as a way of obtaining employee information that can be used to improve for example, workplace practices in order to lift their employees’ working experience. In turn this will lift the customer experience and profits.
However, if this or some other strategic purpose is not being fulfilled by the employee survey than the value of conducting the survey is questionable. One could argue that comparing oneself to other organizations is in fact a legitimate strategic objective. It is worth knowing how you compare to the best. How does your stock performance compare to the best in your business sector-not the average of all the companies in your business sector but only the best? How do your employee survey scores compare to the best in your business sector-not the average of all the businesses in the database but only the best?
Comparing oneself to the very best is legitimate especially if the best sets a benchmark that you adopt as your own. But to compare oneself to the average serves no useful purpose. If a senior management group knows that their scores are better than the average of all the companies in a database, strategically of what use is this information. Perhaps it may give them a sense of pride knowing that they are better than the average. But it may also lull them into a false sense of confidence. The question that should be top of mind is “are we really as good as we can be and are we really achieving a level of excellence that will sustain us over the long term.”
For example, employee turnover in the retail sector is fairly high. Most retailers take it for granted. Entec Corporation has been working with Gap Inc. Canada for several years. Gap offers excellent training programs especially for their associate managers and store managers. In 1999, Gap was routinely being raided by other retailers and their annual turnover rate for store managers was 39% and for associate managers it was 48%. This was costing Gap hundreds of thousands of dollars each year in recruiting and training. With over 200 stores and 10,000 employees across Canada, these costs were unacceptable. Entec Corporation was engaged by Gap to conduct an Organizational Health Survey. Gap acted upon the recommendations in the survey and was able to reduce manager turnover rates to 13% in one year.
But these lower turnover rates were accompanied by real business gains. For example, secret shopper scores increased by 5% after only eight months and sales in Canada over the last few years have improved to a level where the Canadian operation moved from being about in the middle to becoming one of the most profitable divisions in the world. The survey results were linked directly to the bottom line.
If Gap accepted “the trap of comparing themselves to the average” and accepted the conventional wisdom that “this is the average turnover rate in retail so we are OK”, they would not have saved thousands of dollars each year in training and recruiting. More importantly they would not have experienced the benefits that reduced turnover brought them; namely preserving human capital of highly trained managers that helped to grow Gap’s business. This last point is typically overlooked. The impact of a reduction in turnover of well trained employees to the bottom line of a company is considerably higher than the cost savings achieved from reducing recruiting and training.
Several points need to be considered when embarking on an employee survey:
1. Develop clear strategic objectives
2. Measure towards those objectives
3. Inform your employees of the survey scores
4. Follow up with positive implementation
5. If you must compare yourself to others, compare yourself only to the best
If this process is not followed the organization can expect:
1. Employee participation rates in the survey to be low (30% or lower)
2. Rising employee cynicism with the organization (why bother if the activity of completing an employee survey does not make a difference)
3. Employees become disengaged from the organization
4. The organization loses an opportunity to make significant strides in performance
Conclusion
The trap an organization falls into when they become focused on benchmarking themselves against others is that they lose sight of what is really important-what is it that we are doing well and where do we need to improve in order to create an even better organization than the one we already have. If you must compare yourself to others, compare yourself only to the best and do not get side tracked.
Why business planning should be ongoing
Most potential investors or lenders will want to see a business plan before they consider funding your business. Although many businesses are tempted to use their business plans solely for this purpose, a good plan should set the course of a business over its lifespan and with modern business plan software becoming ever more user friendly and sophisticated, the planning process is now faster and more effective than ever..
A business plan plays a key role in allocating resources throughout a business. It is a tool that can help you attract new funds or that you can use as a strategy document. A good business plan shows how you would use the bank loan or investment you are asking for. See our guide on how to use your business plan to get funding.
Ongoing business planning means that you can monitor whether you are achieving your business objectives. A business plan can be used as a tool to identify where you are now and in which direction you wish your business to grow. A business plan will also ensure that you meet certain key targets and manage business priorities.
You can maximise your chances of success by adopting a continuous and regular business planning cycle that keeps the plan up to date. This should include regular business planning meetings which involve key people from the business.
To find out more, see our guides on how to review your business performance and how to assess your options for growth.
If you regularly assess your performance against the plans and targets you have set, you are more likely to meet your objectives. Doing this can also signpost where and why you're going astray. Many businesses choose to assess progress every three or six months.
The assessment will also help you in discussions with banks, investors and even potential buyers of your business. Regular review is a good vehicle for showing direction and commitment to employees, customers and suppliers.
Defining your business' purpose in your business plan keeps you focused, inspires your employees and attracts customers.
A business plan plays a key role in allocating resources throughout a business. It is a tool that can help you attract new funds or that you can use as a strategy document. A good business plan shows how you would use the bank loan or investment you are asking for. See our guide on how to use your business plan to get funding.
Ongoing business planning means that you can monitor whether you are achieving your business objectives. A business plan can be used as a tool to identify where you are now and in which direction you wish your business to grow. A business plan will also ensure that you meet certain key targets and manage business priorities.
You can maximise your chances of success by adopting a continuous and regular business planning cycle that keeps the plan up to date. This should include regular business planning meetings which involve key people from the business.
To find out more, see our guides on how to review your business performance and how to assess your options for growth.
If you regularly assess your performance against the plans and targets you have set, you are more likely to meet your objectives. Doing this can also signpost where and why you're going astray. Many businesses choose to assess progress every three or six months.
The assessment will also help you in discussions with banks, investors and even potential buyers of your business. Regular review is a good vehicle for showing direction and commitment to employees, customers and suppliers.
Defining your business' purpose in your business plan keeps you focused, inspires your employees and attracts customers.
Cash Flow Planning for Solo Professionals
You’ve heard it a million times – cash flow can make or break a business. Lack of cash flow planning is the reason why many businesses fail. In fact, many PROFITABLE businesses fail because of cash flow issues. Without adequate cash flow, you can’t pay your bills and you can’t make plans for your business.
So… what is cash flow planning? Cash flow planning is projecting your future cash inflows from sales, services, and loans, and comparing them to your future cash flow needs (suppliers, salaries/wages, loan payments, taxes, etc.). The difference between the two is your net cash flow.
Why is cash flow planning so important? Cash flow planning can help you identify problems down the road, and fix them before they occur. Cash flow planning can also help you make decisions such as should I attend that conference I’ve wanted to attend, should I buy the new computer I’ve been wanting, or do I need to work extra hard this month to avoid a cash flow deficiency next month?
The first step in planning your cash flow is knowing where you spend your money! Solo entrepreneurs need to have a good grip on both their personal and business spending, as most solo entrepreneurs rely on their business income to meet personal finance goals (i.e., pay the bills!). So, you should track both your personal and your business spending, although I recommend that you keep them separate (that’s a topic all by itself).
What’s the best way to track your spending? You can use pen & paper, spreadsheets or a software program. The best method for you is the method that you will actually use on a regular basis.
You should project your spending for at least the next 12 months so that you include annual and other periodic expenses. If you are experiencing a cash flow crisis, you should track & project your cash flow on a weekly basis, instead of monthly.
If you are an existing business, you can project your cash flow for the next year by reviewing your expenses for last year. If you are a new business, you will need to estimate your start up costs in addition to regular operating expenses.
Start up costs include inventory, legal expenses, advertising, licenses & permits, supplies, and many more costs that you may not have thought of. To research startup costs you should contact your local Small Business Development Center, contact a SCORE counselor, join groups of similar business owners, and read as many books or articles you can find on the subject.
To improve your cash flow, you should:
1. Complete the first 3 steps. You have to understand cash flow planning, track your cash flow, and project your future spending needs before you can improve your cash flow.
2. Create best and worst case scenarios and create appropriate responses to both scenarios. For example, if your best case scenario is to increase sales by 50%, how will you use the profits? Will you put the profits back into the company by investing in new equipment, training, etc.? If your worst case scenario is a drop in sales by 50%, how will you continue to cover your monthly expenses? By planning for the best and worst case scenarios, you’ll be ready for any situation.
3. When estimating your future income, realize that some people will pay late, and account for that fact in your projection.
4. Charge what you’re worth. Many businesses, especially service professionals, under-charge when they are first starting out. This is a great way to go out of business. Make sure you are charging what you’re worth, and remember you’re in business to make money, not to give your expertise away for free.
5. Watch your business spending. Focus on the value the item brings to your business, and avoid lavish spending (i.e., do you really need the fastest, newest computer available?).
6. Don’t hire until necessary. Consider using virtual assistants or temporary employees before hiring permanent employees.
7. Give incentives for early payment for products and services. On the flip side, chase down invoices the minute they’re late. Charge interest or late fees to encourage timely payments.
8. Update your cash flow regularly. Your cash flow plan will change frequently as your business grows. You may want to update your cash flow plan weekly when you first get started, then switch to monthly once you’ve got a good handle on your cash flow.
Remember - whether you are a new or growing business, your cash flow projection can make the difference between success and failure.
So… what is cash flow planning? Cash flow planning is projecting your future cash inflows from sales, services, and loans, and comparing them to your future cash flow needs (suppliers, salaries/wages, loan payments, taxes, etc.). The difference between the two is your net cash flow.
Why is cash flow planning so important? Cash flow planning can help you identify problems down the road, and fix them before they occur. Cash flow planning can also help you make decisions such as should I attend that conference I’ve wanted to attend, should I buy the new computer I’ve been wanting, or do I need to work extra hard this month to avoid a cash flow deficiency next month?
The first step in planning your cash flow is knowing where you spend your money! Solo entrepreneurs need to have a good grip on both their personal and business spending, as most solo entrepreneurs rely on their business income to meet personal finance goals (i.e., pay the bills!). So, you should track both your personal and your business spending, although I recommend that you keep them separate (that’s a topic all by itself).
What’s the best way to track your spending? You can use pen & paper, spreadsheets or a software program. The best method for you is the method that you will actually use on a regular basis.
You should project your spending for at least the next 12 months so that you include annual and other periodic expenses. If you are experiencing a cash flow crisis, you should track & project your cash flow on a weekly basis, instead of monthly.
If you are an existing business, you can project your cash flow for the next year by reviewing your expenses for last year. If you are a new business, you will need to estimate your start up costs in addition to regular operating expenses.
Start up costs include inventory, legal expenses, advertising, licenses & permits, supplies, and many more costs that you may not have thought of. To research startup costs you should contact your local Small Business Development Center, contact a SCORE counselor, join groups of similar business owners, and read as many books or articles you can find on the subject.
To improve your cash flow, you should:
1. Complete the first 3 steps. You have to understand cash flow planning, track your cash flow, and project your future spending needs before you can improve your cash flow.
2. Create best and worst case scenarios and create appropriate responses to both scenarios. For example, if your best case scenario is to increase sales by 50%, how will you use the profits? Will you put the profits back into the company by investing in new equipment, training, etc.? If your worst case scenario is a drop in sales by 50%, how will you continue to cover your monthly expenses? By planning for the best and worst case scenarios, you’ll be ready for any situation.
3. When estimating your future income, realize that some people will pay late, and account for that fact in your projection.
4. Charge what you’re worth. Many businesses, especially service professionals, under-charge when they are first starting out. This is a great way to go out of business. Make sure you are charging what you’re worth, and remember you’re in business to make money, not to give your expertise away for free.
5. Watch your business spending. Focus on the value the item brings to your business, and avoid lavish spending (i.e., do you really need the fastest, newest computer available?).
6. Don’t hire until necessary. Consider using virtual assistants or temporary employees before hiring permanent employees.
7. Give incentives for early payment for products and services. On the flip side, chase down invoices the minute they’re late. Charge interest or late fees to encourage timely payments.
8. Update your cash flow regularly. Your cash flow plan will change frequently as your business grows. You may want to update your cash flow plan weekly when you first get started, then switch to monthly once you’ve got a good handle on your cash flow.
Remember - whether you are a new or growing business, your cash flow projection can make the difference between success and failure.
Q&A with the Experts
A project in business is a collaborative enterprise, frequently involving research or design, carefully planned to achieve a particular aim. Whether your business includes selling a product or providing a service projects are everyday tasks. The event/convention production industry obviously is not the exception, and PR 101 had the opportunity to discuss very important points in the development of conventions with a talented local Puerto Rican PR firm; Eferrer Public Relations & Integrated Communications. 
Eferrer is a boutique firm specializing in Public Relations and Integrated Marketing Communications, established in Puerto Rico.
“We believe success strives in being strategically creative. Offering our clients the perfect marketing mix based on a continuous process of analyzing necessities, opportunities and weaknesses of our clients, keep us on the competitive edge”
-Eferrer Public Relations & Integrated Communications
PR 101 had the opportunity to have a Q&A with the company’s founder & CEO, Edaliz Ferrer. Here she gave some pointers on project (in this case Convention/Event planning) development, among other things.
PR 101: What are the main starting steps to create a convention?
Ferrer: The main points taken into consideration at the starting point in the creation of a project are the objectives, and the purpose of the project. You also have to take into consideration the audience that you want to address, the date, very important the budget, and the history; has the event been done before or is it new.
PR 101: What are the key factors to a successful event/convention?
Ferrer: Definitely, I believe there are 5 key factors to a successful event. First would be the planning, this includes the brainstorming process and the determination of the roles within the work group. Another key factor are teamwork, and your ability of budgeting. Last but certainly not least, it’s a tie tied between time and sponsors, both equally important.
PR 101: Which are some of the common objectives for a prosperous convention?
Ferer: To be able to meet every objective established for any event is the best to determine how successful or unsuccessful the event truly was. This is why at the time of choosing the most common and most important objectives of a convention production I chose the following:
· Earn triple of the investment
· Be able to do the event continuously, at least once a year.
PR 101: Working on a PR firm, what is the most common request from clients that are looking for new venues to do conventions or events?
Ferrer: Every client is different. They have different needs, ideas, suggestions and requests. I can say that the most important qualities they search within new venues are the venue’s capacity, its cost and its accessibility.
PR 101: Which are some of the common mistakes event coordinators or producers make, creating events?
Ferrer: Wow, at the time of making an event you have a great responsibility of meeting every client’s demands and request but sometimes we do have mishaps. No need to say that sometimes its trial and error what helps us get better through time. Some of the main mistakes are concentrating on the assembly, equipment, sound, and lights, and not on the content of the event.
PR 101: What tips can you suggest for creating a one of a kind event?
Ferrer: A one-of-a kind event is not very difficult; you must have a good and creative name, an innovative idea, new opportunities to expand the market within sponsors and knowing how to target your market.
PR 101: Why is Puerto Rico is a good alternative for an event/convention?
Ferrer: Puerto Rico is a great destination either to do tourism or to create an event or convention. Considering the year round nice climate, quality service, a wide range of activities for all ages and preferences. In addition you have the option of incorporating water sports, and top class nightlife. And remember Puerto Rico is part of the USA, which means that if you are American you don’t need a visa or passport to come and visit.
PR 101: What venue in Puerto Rico would be a good choice to do a company convention?
Ferrer: The best one would be the Predo Roselló Convention Center.*
PR 101: What does Eferrer Public Relations & integrated Communications have to offer in the Event/ Expo/ Convention department?
Ferrer: At Eferrer Public Relations & Integrated Communications we offer and guarantee the best production and content you can wish for. Not only a one of a kind experience but attention to detail like no other. In addition we provide media exposition free from cost. In conclusion, we offer an unforgettable experience.
PR 101: Does Puerto Rico really does it better? Why?
Ferrer: OF COURSE! We offer great service, first-rate tourism; some of the finest hotels from 2 to 5 stars, plus affordable air fees and accommodations can be found easily. You can have the best of worlds, Spain’s exotic history with hip modern cities and fine entertainment. Plus we speak English!
 |
| From left to right: Camila Calderon, Edaliz Ferrer, Diana Otero & Ishaa Lopez. Staff at Eferrer Public Relations &Integrated Communications |
So, consider Puerto Rico as a venue for your next event/convention. You won’t regret it. Special thanks to everybody on Eferrer Public Relations & Integrated Communications, especially Ms. Edaliz Ferrer for taking some time off her hectic schedule and sharing some of her knowledge with us.
The Best Strategy For The Small Business Owner
For most folks, owning your own business is a dream come true. The freedom of being your own boss and succeeding to the best of your ability are facts of life for the small business owner. Sure, there's more stress than what you probably imagined when you were creating your grand plans, but with a little strategy and planning you can overcome any tough spot you get in. There are 7 strategy developed by successful marketers that are sure to make your business as successful as theirs.
1. Create A One of a Kind Selling Point
If you want to stand out from the crowd, create a unique selling proposition that stresses the benefits the customers will receive from doing business with you. Will they get faster service? Go ahead and dramatize it, but keep the customer at the focus..."Get free overnight delivery!" Hey, it tells the customer...you get quick service and a discount on shipping. Two definite benefits in one statement.
Why should someone buy from you and not your competitor? I hate to deal a blow to your ego, but it really has nothing to do with you , your product, or your service. Yeah, its a little self-centered, but customers are attracted by offers that point out the things that benefit THEM.
Don't go out on a limb to create new products and services to get attention. Just, add a special benefit to the ones you already have... maybe it's quicker service. The most effective things to emphasize are benefits that your competition cannot or is not willing to give.
2. Use Testimonials
Hey, we all know that business owners think their product or services are the best thing going, but it's what the current customers think about it that really matters to your prospective customers. They're the ones who see things from their point of view... what they have to say about the business has an impact.
Testimonials play an important part in advertising - especially for small businesses. Yeah, big businesses with well-known names don't have to worry about it, but small companies can use testimonials as marketing tools to build credibility.
Think about it...how else can we gain credibility than by creating a group of satisfied customers and shouting what they have to say? Let's look at some ways we can make testimonials an effective part of our marketing campaigns.
3. Upsell
Upselling is one of the most successful marketing trends today. Everywhere you go, someone is trying to get you to buy more. From McDonalds with its supersize options to clothing stores that try to sell you shoes to match your outfit, everyone's jumping on the band wagon. Why? It works!
Your customers already know that you have great products and provide satisfactory service. They trust you to come through for them. Think about it... it's much easier to make sales to someone you already have a relationship with.
Use every opportunity to increase your sales volume within the customer audience you already have. Do you have a product that goes with the one they are purchasing? Offer it to them at the register. It's a proven and effective method for increasing sales. You may be shocked at the additional sales you can generate from those who are already buying from you.
4. Make Your Price Seem Smaller
Divide and conquer... The old war tactic works in marketing too! When the price seems too steep, break it down into "buyable" size bites. An $120 item is only 12 low monthly payments of $10. A $365 purchase would only cost $1 per day. Now that sounds affordable!
5. Paint The Benefits Pretty
Customers buy because they want to enjoy the benefits of the purchase. A lady might buy a dress because she wants to feel sexy, or a man will buy a book because he finds pleasure in reading. Emotions are the key element that drives purchases.
Use word pictures to stir up the emotions that will instigate the sale. Let them "feel" the benefits, and they'll be more apt to head for the cash register. Put them where you want them.
6. Create Attention Getting Headlines
Are you ready to capture your reader's attention with great copy? The headline is the place to start. How often do you scan the newspaper's headlines before you decide whether or not to read the article? Yeah, that's where we lose or gain the reader's interest, so it's a pretty important part of the advertisement.
A good headline should telegraph its message in twelve words or less. Double check those headlines. Do they make a promise of a positive benefit, or ask a provocative question? Don't settle for less than attention grabbing statements.
7. Provide An Offer They Can't Resist
Is your deal too good to pass up? If not, you need to improve it. Hey, I'm not talking about cutting prices even more...you've still got to make a profit. You can make the deal sweeter just by increasing the readers knowledge of the value of the product, or adding bonuses that are perceived as valuable, but cost you little. Motivate buyers with expirations. Yeah, an open ended offer encourages procrastination...which leads ...yep, nowhere. When the customer knows he has until Saturday to purchase an item he'll pay more for on Sunday, he'll make it a priority to head for your shop. By Complete Business Plan.
1. Create A One of a Kind Selling Point
If you want to stand out from the crowd, create a unique selling proposition that stresses the benefits the customers will receive from doing business with you. Will they get faster service? Go ahead and dramatize it, but keep the customer at the focus..."Get free overnight delivery!" Hey, it tells the customer...you get quick service and a discount on shipping. Two definite benefits in one statement.
Why should someone buy from you and not your competitor? I hate to deal a blow to your ego, but it really has nothing to do with you , your product, or your service. Yeah, its a little self-centered, but customers are attracted by offers that point out the things that benefit THEM.
Don't go out on a limb to create new products and services to get attention. Just, add a special benefit to the ones you already have... maybe it's quicker service. The most effective things to emphasize are benefits that your competition cannot or is not willing to give.
2. Use Testimonials
Hey, we all know that business owners think their product or services are the best thing going, but it's what the current customers think about it that really matters to your prospective customers. They're the ones who see things from their point of view... what they have to say about the business has an impact.
Testimonials play an important part in advertising - especially for small businesses. Yeah, big businesses with well-known names don't have to worry about it, but small companies can use testimonials as marketing tools to build credibility.
Think about it...how else can we gain credibility than by creating a group of satisfied customers and shouting what they have to say? Let's look at some ways we can make testimonials an effective part of our marketing campaigns.
3. Upsell
Upselling is one of the most successful marketing trends today. Everywhere you go, someone is trying to get you to buy more. From McDonalds with its supersize options to clothing stores that try to sell you shoes to match your outfit, everyone's jumping on the band wagon. Why? It works!
Your customers already know that you have great products and provide satisfactory service. They trust you to come through for them. Think about it... it's much easier to make sales to someone you already have a relationship with.
Use every opportunity to increase your sales volume within the customer audience you already have. Do you have a product that goes with the one they are purchasing? Offer it to them at the register. It's a proven and effective method for increasing sales. You may be shocked at the additional sales you can generate from those who are already buying from you.
4. Make Your Price Seem Smaller
Divide and conquer... The old war tactic works in marketing too! When the price seems too steep, break it down into "buyable" size bites. An $120 item is only 12 low monthly payments of $10. A $365 purchase would only cost $1 per day. Now that sounds affordable!
5. Paint The Benefits Pretty
Customers buy because they want to enjoy the benefits of the purchase. A lady might buy a dress because she wants to feel sexy, or a man will buy a book because he finds pleasure in reading. Emotions are the key element that drives purchases.
Use word pictures to stir up the emotions that will instigate the sale. Let them "feel" the benefits, and they'll be more apt to head for the cash register. Put them where you want them.
6. Create Attention Getting Headlines
Are you ready to capture your reader's attention with great copy? The headline is the place to start. How often do you scan the newspaper's headlines before you decide whether or not to read the article? Yeah, that's where we lose or gain the reader's interest, so it's a pretty important part of the advertisement.
A good headline should telegraph its message in twelve words or less. Double check those headlines. Do they make a promise of a positive benefit, or ask a provocative question? Don't settle for less than attention grabbing statements.
7. Provide An Offer They Can't Resist
Is your deal too good to pass up? If not, you need to improve it. Hey, I'm not talking about cutting prices even more...you've still got to make a profit. You can make the deal sweeter just by increasing the readers knowledge of the value of the product, or adding bonuses that are perceived as valuable, but cost you little. Motivate buyers with expirations. Yeah, an open ended offer encourages procrastination...which leads ...yep, nowhere. When the customer knows he has until Saturday to purchase an item he'll pay more for on Sunday, he'll make it a priority to head for your shop. By Complete Business Plan.
Start Your Small Business
When planning your first small business website, there are three essential questions you should ask yourself:
1) Who is your target audience?
Give a great deal of thought to your target market. Who do you want to attract to your website? Why? The answer to that is more than likely to sell them something - a product, a service, or an idea perhaps. Claiming that your market is anyone and everyone is far too vague, and your website will lack focus, and fail to maximise its potential. Ideally you should be aiming to create a niche.
2) How will they find you?
Creating a niche will also help you with the search engines, and drive hot leads to your site. Consider what keywords your target market might type into a search engine to find you. Actually do the searches yourself. Who comes up in the top 30? Because that's where you need to be. Are your competitors there? Look at their sites. Do they work? How can you improve on them? Identify something unique about your business that sets it apart from the rest.
Those keywords - or keyphrases to be more accurate - need to be incorporated into your pages of your site - in the page titles, in the headings, and in the internal links. Be specific with your keyphrases. They will be less competitive than the more general single word searches, and will more accurately target your market. You may have to localise or specialise to get in that top 30 - and the top 30 is where you need to be to drive traffic to your site. As I am sure you are aware from your own experience, if you haven't found what you are looking for in the first 3 results pages, you look elsewhere.
The key to achieving high search engine rankings is building inbound links to your web pages - that is pages on external websites that link to pages on your site. Crucially this link acquisition should be a natural growth - where inbound link count increases at a gradual pace. The pages that link to yours should be relevant, on-topic and ideally contain the same keywords - especially in the linking text. Search engines rank pages based upon their reputation - your ranking will be determined by what other (preferably high ranking) pages say about your page.
3) How will you convert your visitors into sales?
Don't just tell them what you do or sell. Tell them why they want it (yes, want - not need). Offer incentives, freebies, discounts - anything to get that dialogue started. Current research indicates that the human brain makes a judgment about a web page within a twentieth of a second! That doesn't leave you very long to make an impression. So, make sure that you have your Unique Selling Point (USP) clearly visible on your home page - and preferably prominent on every one of your other pages. After all, it's not a given that the home page will be the first page that the visitor sees, particularly if they have found you via a search engine.
Then make sure that you list your bullet-pointed guarantees. Visitors have to understand why you are different from the rest, and why they should deal with you and not your competitors. And as we've discovered, they have to understand this pretty much instantly. Lastly, make sure that your small business site has a funnel-like structure. Identify your important pages - usually the "call to action" or purchase pages - and make sure all roads lead to those pages. Your internal links - like their external equivalents - should describe the target page. If you sell blue widgets, don't call your products page "Products", call it "blue widgets", and make sure that the links pointing at this page also say "blue widgets". This will not only help the search engines identify and rank the most important pages in your site, it will also lead your visitor to that all important conversion. Comple Business Plan.
- Who is your target audience?
- How will your target audience find you?
- How will you convert your visitors into sales?
1) Who is your target audience?
Give a great deal of thought to your target market. Who do you want to attract to your website? Why? The answer to that is more than likely to sell them something - a product, a service, or an idea perhaps. Claiming that your market is anyone and everyone is far too vague, and your website will lack focus, and fail to maximise its potential. Ideally you should be aiming to create a niche.
2) How will they find you?
Creating a niche will also help you with the search engines, and drive hot leads to your site. Consider what keywords your target market might type into a search engine to find you. Actually do the searches yourself. Who comes up in the top 30? Because that's where you need to be. Are your competitors there? Look at their sites. Do they work? How can you improve on them? Identify something unique about your business that sets it apart from the rest.
Those keywords - or keyphrases to be more accurate - need to be incorporated into your pages of your site - in the page titles, in the headings, and in the internal links. Be specific with your keyphrases. They will be less competitive than the more general single word searches, and will more accurately target your market. You may have to localise or specialise to get in that top 30 - and the top 30 is where you need to be to drive traffic to your site. As I am sure you are aware from your own experience, if you haven't found what you are looking for in the first 3 results pages, you look elsewhere.
The key to achieving high search engine rankings is building inbound links to your web pages - that is pages on external websites that link to pages on your site. Crucially this link acquisition should be a natural growth - where inbound link count increases at a gradual pace. The pages that link to yours should be relevant, on-topic and ideally contain the same keywords - especially in the linking text. Search engines rank pages based upon their reputation - your ranking will be determined by what other (preferably high ranking) pages say about your page.
3) How will you convert your visitors into sales?
Don't just tell them what you do or sell. Tell them why they want it (yes, want - not need). Offer incentives, freebies, discounts - anything to get that dialogue started. Current research indicates that the human brain makes a judgment about a web page within a twentieth of a second! That doesn't leave you very long to make an impression. So, make sure that you have your Unique Selling Point (USP) clearly visible on your home page - and preferably prominent on every one of your other pages. After all, it's not a given that the home page will be the first page that the visitor sees, particularly if they have found you via a search engine.
Then make sure that you list your bullet-pointed guarantees. Visitors have to understand why you are different from the rest, and why they should deal with you and not your competitors. And as we've discovered, they have to understand this pretty much instantly. Lastly, make sure that your small business site has a funnel-like structure. Identify your important pages - usually the "call to action" or purchase pages - and make sure all roads lead to those pages. Your internal links - like their external equivalents - should describe the target page. If you sell blue widgets, don't call your products page "Products", call it "blue widgets", and make sure that the links pointing at this page also say "blue widgets". This will not only help the search engines identify and rank the most important pages in your site, it will also lead your visitor to that all important conversion. Comple Business Plan.
The Best Formula to Get Out Of Debt
1. Make List of Your Debts
First of all know how much deep you are in credit card debt. Many credit card holders are shocked when they know the total credit card debt to be paid. They unconsciously stay away from compiling this list. But you will have to know your total debts. List down lender name, date of debt, total amount to be paid and interest rate. Arrange list according to interest rate. Highest interest rate credit card debts should be shown first.
2. Pay Credit Card with Highest Interest Rate
Now start paying highest rate credit card first. Always pay more than minimum amount. If you are addicted to minimum payment traps then you will never be out of debt for whole of your life. Banks have arranged minimum debt trap in such way that a loan could take many years to be paid off if you are just paying in minimum amounts. Always pay more than minimum. These small extra payments will save you literally thousand dollars.
3. Start Frugal Living
For as long as you are in debt, start frugal living. Cut off your credit cards. Ask companies to not offer you more credit cards. Discard impulsive buying. Try to save every penny if possible. These few dollars added to minimum payment amounts will create a snow-ball effect towards your credit card debt payments.
First of all know how much deep you are in credit card debt. Many credit card holders are shocked when they know the total credit card debt to be paid. They unconsciously stay away from compiling this list. But you will have to know your total debts. List down lender name, date of debt, total amount to be paid and interest rate. Arrange list according to interest rate. Highest interest rate credit card debts should be shown first.
2. Pay Credit Card with Highest Interest Rate
Now start paying highest rate credit card first. Always pay more than minimum amount. If you are addicted to minimum payment traps then you will never be out of debt for whole of your life. Banks have arranged minimum debt trap in such way that a loan could take many years to be paid off if you are just paying in minimum amounts. Always pay more than minimum. These small extra payments will save you literally thousand dollars.
3. Start Frugal Living
For as long as you are in debt, start frugal living. Cut off your credit cards. Ask companies to not offer you more credit cards. Discard impulsive buying. Try to save every penny if possible. These few dollars added to minimum payment amounts will create a snow-ball effect towards your credit card debt payments.
The Most Outrageous Way To Get Rich Rapidly
This new way is catching on around the world. People are compounding money rapidly for themselves. Its called "opportunity investment" and it has nothing to do with the traditional way to invest. Stocks, bonds, shares etc. This is hands on. The entire premise is based on compounding and becoming the "investor source"
You see when we hand over our funds to "professionals" to invest our capital we dilute our returns dramatically. It makes sense if you think about it. They have no interest or incentive to manufacture returns any better then maybe 10% if you are lucky.
"Opportunity Investment" is a term that describes the process of taking responsibility for your own funds. Thereby becoming your own "investor source" What that means is that you determine by your daily actions and decisions, what your returns will be. I have managed over 2500% per year and it was easy. Starting with just $100 and on a whim, I compounded that in to $1 million dollars within 27 months
I discovered this 5 years ago. There is a book written by a guy who pioneered this formula and lives the results every day. Hayden Muller. The book is called "The inside trade secrets to an ethical opportunity investor"
The idea is to identify "investment objects" that are endowed with "excess intrinsic value" By recognising profit where others do not we put ourselves in the position to access this unseen stored portable value and transform it into profits which we pyramid and compound into a rapid fortune.
Its my opinion that this is not new at all. I believe, this is the narrow path that all "high net worth individuals" discovered for themselves. What is novel and new is the way its packaged as a book and disclosed freely to all who choose to recognise its worth.
I am so impressed with it, as were my associates, that we invested in an online resource to share with the many who already compound their wealth rapidly and certainly day by day. There's revolution in the air. Ordinary people are daring to reach for their first million and taking it. Millions are not content to work their whole lives, then retire then die. They express it by their actions. They are living in large comfortable homes. They are sending their children to good schools, driving nice cars and living the life they choose today not tommorow. by Complete Business Plan
You see when we hand over our funds to "professionals" to invest our capital we dilute our returns dramatically. It makes sense if you think about it. They have no interest or incentive to manufacture returns any better then maybe 10% if you are lucky.
"Opportunity Investment" is a term that describes the process of taking responsibility for your own funds. Thereby becoming your own "investor source" What that means is that you determine by your daily actions and decisions, what your returns will be. I have managed over 2500% per year and it was easy. Starting with just $100 and on a whim, I compounded that in to $1 million dollars within 27 months
I discovered this 5 years ago. There is a book written by a guy who pioneered this formula and lives the results every day. Hayden Muller. The book is called "The inside trade secrets to an ethical opportunity investor"
The idea is to identify "investment objects" that are endowed with "excess intrinsic value" By recognising profit where others do not we put ourselves in the position to access this unseen stored portable value and transform it into profits which we pyramid and compound into a rapid fortune.
Its my opinion that this is not new at all. I believe, this is the narrow path that all "high net worth individuals" discovered for themselves. What is novel and new is the way its packaged as a book and disclosed freely to all who choose to recognise its worth.
I am so impressed with it, as were my associates, that we invested in an online resource to share with the many who already compound their wealth rapidly and certainly day by day. There's revolution in the air. Ordinary people are daring to reach for their first million and taking it. Millions are not content to work their whole lives, then retire then die. They express it by their actions. They are living in large comfortable homes. They are sending their children to good schools, driving nice cars and living the life they choose today not tommorow. by Complete Business Plan
The T Factor
The T (Team) Factor...The importance of a Team in the creation of an event and/or convention.
The task of making a successful event and/or convention, requires a large amount of planification, budget, brainstorming and the right team to make an exceptional activity. Like in any project or business, the people or teal used to complete a certain task is the number one factor or element, to ultimately develop and complete victoriously an event.
During the process of creating an event certain steps involving your team and other areas, have to be considered.
- Estimate the number of people who will be attending your event.
- List what items would be needed for the venue.
- *Make a list of the number of people required to assist in the running of the event. This includes your personal team and other required personnel such as, camera operators, lighting operators, sound controllers, car park assistants, caterers, etc.
- Split your event into workable categories. Make sure you assigned a team member to take charge of each category.
- Make sure the overall event coordinator has no other task than coordination.
- Assigned a suitable person to act as a master of ceremonies. (This person is also considered part of your team)
- Make sure your program is structured so that the attendees have time to eat, bathroom breaks and occasional breaks.
- Assign a team member to be in charge of making sure local by laws are met and making sure the insurance is in place.
- Assign a host.
- Make sure you have appointed personnel to deal with unwanted situations. This includes assistants.
This is a guideline to some of the most important team members and roles that you need in order to create an event/convention. Although, these check points depend on the event, the number of attendees, objectives, budget, among others. Positively, the team in charge of creating an event is CRUCIAL. However, making sure the communication, coordination, roles, balance of contributions, mutual support, effort and cohesion, appointed by the boss or project manager, are going to be the key factors in determining the quality and success of your event.
Conclusion: The TEAM Factor is the key factor to the success of your event and/or convention. Make sure the team you choose meets with all the requirements and necessities of the task. This way the event will result in SUCCESS. Teamwork is the word of the day!
Importance of Teamwork:
Sources:
Video: http://www.youtube.com/watch?v=mKucprXVGMU
Information:
http://www.feministcampus.org/fmla/program-materials/pdf/6-- EventPlanning%20thru%20Public%20Speaking.pdf
http://www.wikihow.com/Organise-a-Convention
U.S. small businesses loans increased
Good news for small businesses means good news for business, in general. CNBC reports that U.S. small businesses loans increased in the month of September. According to data released by PayNet, the increase in small business borrowing came sooner than expected. The Thomson Reuters/PayNet index measures the overall volume of financing to U.S. small businesses to determine the 16% jump from last year.
PayNet president William Phelan tells CNBC that the small business loan jump "doesn't point to anything but a robust recovery. These small businesses are people who see the demand in the economy every day, and they are alert to react very quickly to that demand."
Many are hoping that the small business loan jump in borrowing will translate to an increase in jobs. CNBC adds that many of the small business loans are used to buy new equipment. The next logical step would be to hire new workers to work the equipment. CNBC adds that nearly one in every ten U.S. workers is currently unemployed.
Banks and other lenders are often cautious when making loans to small businesses out of concern that the venture will fail, and they will not get their funds back. To combat this concern, banks are much more willing to loan to an already-existing company with cash flow. Hopefully this concern will not serve to stifle this positive upward trend that is happening with small business loans. FindLaw has some helpful suggestions for existing and new businesses looking to get a loan: clean up your credit report, write a business plan, apply for the right type of loan, and state the purpose for using the money.
PayNet president William Phelan tells CNBC that the small business loan jump "doesn't point to anything but a robust recovery. These small businesses are people who see the demand in the economy every day, and they are alert to react very quickly to that demand."
Many are hoping that the small business loan jump in borrowing will translate to an increase in jobs. CNBC adds that many of the small business loans are used to buy new equipment. The next logical step would be to hire new workers to work the equipment. CNBC adds that nearly one in every ten U.S. workers is currently unemployed.
Banks and other lenders are often cautious when making loans to small businesses out of concern that the venture will fail, and they will not get their funds back. To combat this concern, banks are much more willing to loan to an already-existing company with cash flow. Hopefully this concern will not serve to stifle this positive upward trend that is happening with small business loans. FindLaw has some helpful suggestions for existing and new businesses looking to get a loan: clean up your credit report, write a business plan, apply for the right type of loan, and state the purpose for using the money.
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